Monetization Alternatives for App Developers
If you're a mobile app developer, you've likely explored multiple monetization strategies to boost your ARPDAU. The freemium model, which offers a free app paired with monetization via in-app currency, rewarded videos, or an offerwall, has been among the most popular. However, a significant portion of these offerwalls, specifically those incentivizing the installation of other apps (CPI or CPE offers), have faced a recent ban from Apple, leading to substantial revenue losses for developers.
The Backstory on the CPI/CPE Ban
In 2019, Apple began rigorously enforcing its policy on offerwalls, leading to temporary rejections or outright bans of several top-ranking apps in the App Store. This affected major ad companies like Tapjoy, Fyber, and IronSource, who facilitated offerwalls through their SDKs. Apple's ban, anchored in section 3.2.2 of its App Store review guidelines, asserts that creating “an interface for displaying third-party apps, extensions, or plug-ins similar to the App Store or as a general-interest collection” is unacceptable. This move appears aimed at curbing strategies that manipulate the app store rankings.
The Ripple Effect on App Publishers
Prior to this ban, offerwalls represented vital revenue streams for app publishers. Data from IronSource reveals that about 15% of the top 100 grossing apps utilized an offerwall, with this figure leaping to 25% for gaming apps. The repercussions of this ban are clear: a severe dip in revenue for numerous app publishers.
Jeff Gurian, VP of Marketing and Ad Monetization at Kongregate, has shared that users interacting with offerwalls have notably better retention rates and are more inclined towards in-app purchases. Some industry insiders even hinted at daily six-figure revenues from this avenue, suggesting a potential 50 to 70 percent revenue drop on iOS platforms.
Exploring Alternatives for Developers
While the ban poses challenges, developers aren't left without options. Traditional banner ads, standard in-app purchases, subscription models, and rewarded surveys remain viable. But for those seeking to harness the proven engagement of offerwalls, there's a glimmer of hope: GCOW Marketplace. This platform remains compliant with Apple's guidelines as it doesn't incentivize external app downloads.
GCOW Marketplace: A New Horizon
GCOW Marketplace employs a unique approach, allowing users to shop for favorite gift cards right within your app, and in return, earn in-app currency. Collaborating with over 350 top US brands such as Domino's Pizza, Ulta Beauty, Coffee Bean, and Kohl's, GCOW offers a win-win situation for developers and users alike.
Consider this: With an average user spending exceeding $100 on a gift card through GCOW's Patented platform, developers can expect an impressive $2,000+ CPM. The gift card market is booming, projected to grow significantly in the coming years. Introducing GCOW Marketplace to your users now could be a game-changer.
Moreover, GCOW Marketplace boasts of seamless API integration, unwavering customer support, swift 48-hour payment terms, and zero setup or integration costs. When users regularly shop brands like Kohl's, incentivizing them with gift cards within an app offers dual benefits: a valuable purchase and enticing in-app rewards.
Jumpstart with GCOW Marketplace
Ready to diversify your monetization strategy? Sign up with GCOW Marketplace today!
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